Elysium™ - Residential (Personal Project)

residential architecture modern ecofriendly home houses buildings Nature real estate modernism

BRAND DESCRIPTION

Elysium Residences is a unique residential neighborhood that artfully combines architectural splendor with the serenity of nature .Their mission is to create homes that are an ode to relaxation, where each visit transports you to a realm of timeless calmness.

They redefine the concept of 'home,' creating spaces where living indoors harmoniously blends with the serenity of outdoor landscapes.

MOODBOARD

The goal is to create a unique atmosphere of relaxation and serenity, a mood board is crucial for translating these abstract concepts into tangible design elements, color schemes, and visual details that resonate with potential residents and align with the project's core values. It's a foundational step in bringing the project's vision to life and ensuring that it remains consistent throughout its development.

LOGO CONCEPT

The Portal:

The portal element in our logo represents the entryway to a world of tranquility and serenity. It embodies the concept of transition and transformation, as residents step through the portal into their own personal haven. It symbolizes the idea that "Elysium" is not just a place to live but a gateway to a paradise where calmness and relaxation await.

The Armchair:

The armchair is a symbol of comfort .It evokes the feeling of " being home" .This element signifies that residents can find solace and reprieve, both indoors and outdoors, in their own homes. It highlights the brand's commitment to providing a comfortable and calming living experience.

The Star:

The star represents aspiration. It reflects the pursuit of creating a residential community where every detail is carefully considered to achieve the highest standards of living. Just as a star shines brightly in the night sky, "Elysium" shines as a beacon of serenity and quality in the realm of modern living.

GRID AND CONSTRUCTION

Being a combination mark it has both organic shapes of the flowing furniture and the geometric nature of modern houses giving a cohesive feeling to the resident that has a first contact with the brand.

Name Origin:

"Elysium" is derived from Greek mythology, specifically from the concept of the "Elysian Fields" or "Elysium." In Greek mythology, Elysium was a realm or paradise where the souls of heroes and virtuous individuals found eternal happiness and peace after death. It was a place associated with beauty, serenity, and an idyllic existence.

Significance:

The name "Elysium" for our residential neighborhood draws inspiration from this mythological paradise. It signifies our commitment to creating a living environment that mirrors the qualities of the Elysian Fields—a place where tranquility, beauty, and a sense of bliss are central to the resident's everyday life.

DM Sans (Main Font):

DM Sans was chosen as the main font for its modern and clean aesthetic, making information about "Elysium" easily readable and accessible. It maintains a contemporary look suitable for various project materials, ensuring a cohesive visual identity.

Xilian (Logotype Font):

Xilian, our logotype font, was selected for its elegance and distinctiveness, adding a touch of individuality and human craftsmanship to the brand. Its script style conveys a sense of care and uniqueness, making it memorable and contributing to a strong brand presence.

COLOR CHOICE

The color palette was chosen to ensure that the brand identity remains cohesive and consistent. These shades of green and brown represent the nature and the comfort of the back garden in every home. It also represents sustainabilty and eco-friendly materials that were used to build the houses. The shades of white and black represent cleanliness and modern architecture that is provided for each resident so they can benefit of the highest standards of living.

BRAND APPLICATION

Every brand needs assets so it can remain consistent and cohesive across all platforms. I designed a range of visuals that ensures all these aspects are seamlessly integrated into their marketing strategy. These assets serve as the building blocks of the brand's identity, helping it to establish a strong and recognizable presence in the minds of consumers.